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Validity Releases 'State of CRM Data Management in 2026' Report, Revealing Marketers' Trust In Their Data Hasn't Caught Up With Their AI Goals

BOSTON, Aug. 25, 2026 /PRNewswire/ -- Validity today released "The State of CRM Data Management in 2026" report, revealing that marketing leadership has pushed AI adoption well ahead of confidence in ...
Psychology Today

Measurement Validity Explained in Simple Language

In my previous blog post, I noted that reliability and validity are two essential properties of psychological measurement. Measures of intelligence, personality, vocational interests, and so forth ...

Nearly Half of Younger Buyers Will Trust a Brand Less by the Time the Holidays End, Validity Research Finds

Validity, the leading provider of Enterprise AI solutions for digital marketers, today released its Holiday 2026 Consumer Survey. The report finds that an entire generation of buyers will end the ...
Business Wire

Validity to Acquire Return Path to Offer the Industry’s Most Comprehensive Platform for Sales and Digital Marketing Professionals

BOSTON--(BUSINESS WIRE)--Validity, the most trusted name in customer data quality, today announced it has entered into a definitive agreement to acquire Return Path, the market leader in email ...
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Validity Adds Former Slack, Bumble CEO Lidiane Jones to Board of Directors

Jones joins Validity as its AI-powered marketing success platform begins fueling high-growth for its customers. BOSTON, Sept. 10, 2025 /PRNewswire/ -- Validity Inc., the leading provider of marketing ...
PE Hub

Providence Equity invests in Validity

BOSTON, May 31, 2019 (GLOBE NEWSWIRE) — Validity, the most trusted name in customer data quality, today announced a new investment led by Providence Strategic Growth (PSG), the growth equity affiliate ...