If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.

San Francisco startup AdsGency AI has raised a $12 million seed investment round led by XYZ Venture Capital to build out what its executives describe as an agentic AI operating system and agency for ...

OpenAI is everywhere, but that might be a problem for the AI startup’s revenue expansion plans. As it seeks to diversify its income, OpenAI has been courting ad agencies over the last two months, ...

Unicorn Marketers, which brings top growth marketing talent to brands, announced the release of its new "What Does an Ad Agency ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

As advertising agencies continue to merge, restructure, and acquire each other—Publicis’ purchase of influencer marketing platform Captiv8 is the most recent example—agency employees are nervous about ...

Introduction: Why 'Gross Profit per Employee' Matters NowAs a management metric for advertising agencies, what we prioritize most right now is 'gross profit per employee.' It is not about total sales ...